In today's world of technology, It is essential for any business to have a successful online presence irrespective of whether your business is business-to-business or business-to-consumer.
Why Search Engine Optimization
Search engines positioning plays a vital role for the survival of any business, below are few reasons:
A silly but meaningful example
Lets say, there are 2 guys John and Kevin. John is shopping for his brother's wedding and goes to a Store with an intention of purchasing a tuxedo. While Kevin is visiting Store X simply with an intentions of window shopping.
Now you tell, who is more likely to make a purchase? John of course. & Why?
In above situation one can compared John with a a person who visits your website
via search engine. As it is *very true* that if anyone types in "Personal Injury
Lawyers" at Google, then he is for sure not trying to search for "Car Rentals
So when compared to other form of advertising such as TV, Radio, News Paper or Magazine Ads, you can be sure that you are reaching highly targeted market when you focus on better search engine optimization for your website.
Ask yourself, when you are more likely to buy products or services?
We are not saying that other form of advertising are not good & cost more, instead we are trying to say that, when compared to other forms of advertising, Search Engine Positioning is: